EKARA is an electric performance brand built on the spirit of driving, created to redefine what it means to experience an EV. Rooted in Nissan’s legacy of iconic cars, EKARA draws from the raw engagement and excitement that made those vehicles memorable, while pushing toward a future where performance and sustainability coexist. The challenge lies in developing a brand identity that bridges two audiences: new consumers who demand innovation and responsibility, and nostalgic enthusiasts who miss the visceral connection of traditional performance cars. Many modern EVs struggle to capture this feeling, often described as watered-down or overly tech-driven, diminishing the thrill of driving. EKARA addresses this by placing the driver at the center, delivering intuitive, memorable, and exciting performance without overwhelming technology. Its design language blends familiarity with modernity, creating cars that feel authentic yet forward-looking. Beyond vehicles, EKARA Racing fosters community and passion, reconnecting today’s drivers with Nissan’s performance heritage and inspiring a new generation of enthusiasts. Together, these elements form a distinct identity in the EV market: one that is not just about building cars, but about building a movement.