UI / UX Design
ParkPulse Mobile App Case Study
ParkPulse: Your mobile parking companion with live data and hot spots personalized to your commute.
Year :
2024
Industry :
Tech
Project Duration :
12 weeks
Project Brief:
ParkPulse's intention is to help create a better experience during an user's commute. Through assumptions, research, and a competitive analysis during the Define and Ideation phase, the user needs were concluded to be a more cost-effective commute, a way to eliminate excess loss of time, and a more time-efficient way to park to reach their destination on time.
Problem:
Driving to large downtown capitals and the return of office jobs since the pandemic causes issues among city infrastructure including congested traffic and parking problems. While 54 hours of lost time per year is attributed to traffic congestion, 80% of users also feel that parking is a hassle when commuting downtown. Additionally, the nature of urban infrastructure with one-way streets, increase of bike lanes, and insufficient signage makes downtown commuting and driving difficult.
Proposal:
After conducting user interviews, preparing an affinity diagram, and outlining an Eisenhower Matrix to understand a user's empathy while commuting, ParkPulse offers 4 main features to improve the state of a user's desire to commute. ParkPulse offers on-the-go parking data that will adjust the user’s route based on their needs to save time and money. The second main feature will allow users to create custom commute presets that will adapt to their habits. The third main feature will contain a streamlined reservation system with integrated tap-to-pay, which offers an efficient reserve parking experience. The 4th main feature offers an in-app credit system that offers promotional discounts the more a user parks with ParkPulse to create a better overall app experience for the user.
Summary:
ParkPulse is a mobile app concept designed to improve the daily commute by addressing the stress of urban parking. Leveraging live data and personalized features, it aims to save users time and money while reducing frustration during downtown travel. Commuters face renewed challenges: heavy traffic, limited parking, complex city infrastructure, and poor signage. Research shows commuters lose an average of 54 hours annually to traffic congestion, and 80% identify parking as a major pain point in their commute. Through user interviews, competitive analysis, and empathy tools like affinity diagrams and an Eisenhower Matrix, key user needs emerged:
More cost-effective commutes
Less wasted time searching for parking
Reliable, time-efficient parking options near destinations
ParkPulse provides a tailored commuting experience with four main features:
Custom Commute Presets – adapts to individual habits and routines.
Live Parking Data & Smart Routing – adjusts routes dynamically to minimize delays and costs.
Integrated Reservation & Tap-to-Pay – simplifies parking with quick reservations and payments.
In-App Credit System – rewards frequent users with discounts and promotions.
View the entire case study here.
View the prototype here.
More Projects
UI / UX Design
ParkPulse Mobile App Case Study
ParkPulse: Your mobile parking companion with live data and hot spots personalized to your commute.
Year :
2024
Industry :
Tech
Project Duration :
12 weeks
Project Brief:
ParkPulse's intention is to help create a better experience during an user's commute. Through assumptions, research, and a competitive analysis during the Define and Ideation phase, the user needs were concluded to be a more cost-effective commute, a way to eliminate excess loss of time, and a more time-efficient way to park to reach their destination on time.
Problem:
Driving to large downtown capitals and the return of office jobs since the pandemic causes issues among city infrastructure including congested traffic and parking problems. While 54 hours of lost time per year is attributed to traffic congestion, 80% of users also feel that parking is a hassle when commuting downtown. Additionally, the nature of urban infrastructure with one-way streets, increase of bike lanes, and insufficient signage makes downtown commuting and driving difficult.
Proposal:
After conducting user interviews, preparing an affinity diagram, and outlining an Eisenhower Matrix to understand a user's empathy while commuting, ParkPulse offers 4 main features to improve the state of a user's desire to commute. ParkPulse offers on-the-go parking data that will adjust the user’s route based on their needs to save time and money. The second main feature will allow users to create custom commute presets that will adapt to their habits. The third main feature will contain a streamlined reservation system with integrated tap-to-pay, which offers an efficient reserve parking experience. The 4th main feature offers an in-app credit system that offers promotional discounts the more a user parks with ParkPulse to create a better overall app experience for the user.
Summary:
ParkPulse is a mobile app concept designed to improve the daily commute by addressing the stress of urban parking. Leveraging live data and personalized features, it aims to save users time and money while reducing frustration during downtown travel. Commuters face renewed challenges: heavy traffic, limited parking, complex city infrastructure, and poor signage. Research shows commuters lose an average of 54 hours annually to traffic congestion, and 80% identify parking as a major pain point in their commute. Through user interviews, competitive analysis, and empathy tools like affinity diagrams and an Eisenhower Matrix, key user needs emerged:
More cost-effective commutes
Less wasted time searching for parking
Reliable, time-efficient parking options near destinations
ParkPulse provides a tailored commuting experience with four main features:
Custom Commute Presets – adapts to individual habits and routines.
Live Parking Data & Smart Routing – adjusts routes dynamically to minimize delays and costs.
Integrated Reservation & Tap-to-Pay – simplifies parking with quick reservations and payments.
In-App Credit System – rewards frequent users with discounts and promotions.
View the entire case study here.
View the prototype here.
More Projects
UI / UX Design
ParkPulse Mobile App Case Study
ParkPulse: Your mobile parking companion with live data and hot spots personalized to your commute.
Year :
2024
Industry :
Tech
Project Duration :
12 weeks
Project Brief:
ParkPulse's intention is to help create a better experience during an user's commute. Through assumptions, research, and a competitive analysis during the Define and Ideation phase, the user needs were concluded to be a more cost-effective commute, a way to eliminate excess loss of time, and a more time-efficient way to park to reach their destination on time.
Problem:
Driving to large downtown capitals and the return of office jobs since the pandemic causes issues among city infrastructure including congested traffic and parking problems. While 54 hours of lost time per year is attributed to traffic congestion, 80% of users also feel that parking is a hassle when commuting downtown. Additionally, the nature of urban infrastructure with one-way streets, increase of bike lanes, and insufficient signage makes downtown commuting and driving difficult.
Proposal:
After conducting user interviews, preparing an affinity diagram, and outlining an Eisenhower Matrix to understand a user's empathy while commuting, ParkPulse offers 4 main features to improve the state of a user's desire to commute. ParkPulse offers on-the-go parking data that will adjust the user’s route based on their needs to save time and money. The second main feature will allow users to create custom commute presets that will adapt to their habits. The third main feature will contain a streamlined reservation system with integrated tap-to-pay, which offers an efficient reserve parking experience. The 4th main feature offers an in-app credit system that offers promotional discounts the more a user parks with ParkPulse to create a better overall app experience for the user.
Summary:
ParkPulse is a mobile app concept designed to improve the daily commute by addressing the stress of urban parking. Leveraging live data and personalized features, it aims to save users time and money while reducing frustration during downtown travel. Commuters face renewed challenges: heavy traffic, limited parking, complex city infrastructure, and poor signage. Research shows commuters lose an average of 54 hours annually to traffic congestion, and 80% identify parking as a major pain point in their commute. Through user interviews, competitive analysis, and empathy tools like affinity diagrams and an Eisenhower Matrix, key user needs emerged:
More cost-effective commutes
Less wasted time searching for parking
Reliable, time-efficient parking options near destinations
ParkPulse provides a tailored commuting experience with four main features:
Custom Commute Presets – adapts to individual habits and routines.
Live Parking Data & Smart Routing – adjusts routes dynamically to minimize delays and costs.
Integrated Reservation & Tap-to-Pay – simplifies parking with quick reservations and payments.
In-App Credit System – rewards frequent users with discounts and promotions.
View the entire case study here.
View the prototype here.