Branding
GDC Event Identity Reimagine
Game Developers Conference is the game industry’s premier professional event.
Year :
2024
Industry :
Tech
Client :
Game Developers Conference
Project Duration :
2 weeks
Project Brief:
Many poster designs that incorporate trending colors tend to become visually overwhelming or fail to capture the unique character of the chosen shade. Designers often struggle to balance color, illustration, and typography in a way that feels modern, fresh, and true to the spirit of Pantone’s Color of the Year.
There is a need for a poster that highlights Very Peri’s vibrancy while maintaining a minimalist and contemporary aesthetic.
Problem:
This project proposes a minimalist poster design that uses Pantone’s Very Peri as the primary background color. Clean, modern typography is paired with a subtle blue branch illustration, creating a harmonious focal point.
The overall composition is kept simple to let the color and illustration breathe, ensuring that the freshness and optimism of Very Peri are front and center. This approach delivers a poster that is both visually striking and elegantly understated.
Proposal
The main challenge lies in achieving the right balance between minimalism and visual interest. It is crucial to ensure that the poster does not appear too plain or empty, while still avoiding clutter.
The typography must complement the illustration without overpowering it, and the chosen blue tones must harmonize with Very Peri to create a cohesive look. Additionally, the design needs to remain effective and appealing across various print and digital formats.
Summary:
This event identity re-design is to implement new immersive and innovative ways to propel the game industry to the future. Design solutions were to solve the targeted audience and appeal to the users. These solutions included minimalistic and geometric designs. Additional principles such as bold and authorative typography allows for a clean and easy legibility. Final deliverables includes 11x17 poster, 4.75x6.5 program book, 4x6 postcard, 65 inch digital signage, interactive digital ads, UI registration form, and event ephemera.
More Projects
Branding
GDC Event Identity Reimagine
Game Developers Conference is the game industry’s premier professional event.
Year :
2024
Industry :
Tech
Client :
Game Developers Conference
Project Duration :
2 weeks
Project Brief:
Many poster designs that incorporate trending colors tend to become visually overwhelming or fail to capture the unique character of the chosen shade. Designers often struggle to balance color, illustration, and typography in a way that feels modern, fresh, and true to the spirit of Pantone’s Color of the Year.
There is a need for a poster that highlights Very Peri’s vibrancy while maintaining a minimalist and contemporary aesthetic.
Problem:
This project proposes a minimalist poster design that uses Pantone’s Very Peri as the primary background color. Clean, modern typography is paired with a subtle blue branch illustration, creating a harmonious focal point.
The overall composition is kept simple to let the color and illustration breathe, ensuring that the freshness and optimism of Very Peri are front and center. This approach delivers a poster that is both visually striking and elegantly understated.
Proposal
The main challenge lies in achieving the right balance between minimalism and visual interest. It is crucial to ensure that the poster does not appear too plain or empty, while still avoiding clutter.
The typography must complement the illustration without overpowering it, and the chosen blue tones must harmonize with Very Peri to create a cohesive look. Additionally, the design needs to remain effective and appealing across various print and digital formats.
Summary:
This event identity re-design is to implement new immersive and innovative ways to propel the game industry to the future. Design solutions were to solve the targeted audience and appeal to the users. These solutions included minimalistic and geometric designs. Additional principles such as bold and authorative typography allows for a clean and easy legibility. Final deliverables includes 11x17 poster, 4.75x6.5 program book, 4x6 postcard, 65 inch digital signage, interactive digital ads, UI registration form, and event ephemera.
More Projects
Branding
GDC Event Identity Reimagine
Game Developers Conference is the game industry’s premier professional event.
Year :
2024
Industry :
Tech
Client :
Game Developers Conference
Project Duration :
2 weeks
Project Brief:
Many poster designs that incorporate trending colors tend to become visually overwhelming or fail to capture the unique character of the chosen shade. Designers often struggle to balance color, illustration, and typography in a way that feels modern, fresh, and true to the spirit of Pantone’s Color of the Year.
There is a need for a poster that highlights Very Peri’s vibrancy while maintaining a minimalist and contemporary aesthetic.
Problem:
This project proposes a minimalist poster design that uses Pantone’s Very Peri as the primary background color. Clean, modern typography is paired with a subtle blue branch illustration, creating a harmonious focal point.
The overall composition is kept simple to let the color and illustration breathe, ensuring that the freshness and optimism of Very Peri are front and center. This approach delivers a poster that is both visually striking and elegantly understated.
Proposal
The main challenge lies in achieving the right balance between minimalism and visual interest. It is crucial to ensure that the poster does not appear too plain or empty, while still avoiding clutter.
The typography must complement the illustration without overpowering it, and the chosen blue tones must harmonize with Very Peri to create a cohesive look. Additionally, the design needs to remain effective and appealing across various print and digital formats.
Summary:
This event identity re-design is to implement new immersive and innovative ways to propel the game industry to the future. Design solutions were to solve the targeted audience and appeal to the users. These solutions included minimalistic and geometric designs. Additional principles such as bold and authorative typography allows for a clean and easy legibility. Final deliverables includes 11x17 poster, 4.75x6.5 program book, 4x6 postcard, 65 inch digital signage, interactive digital ads, UI registration form, and event ephemera.